As web developers and website owners we have to ask ourselves on a regular basis, "What is Google looking for today?" This means that we are away of how often Google changes and improves their search algorithm to accommodate the best possible results for their visitors. The certainly don't just trust the same algorithm from 10 years ago will do the job. Google's search engine still holds just over 67% of the market share* making it something all sites should be paying attention to, and with it they have the responsibility of employing artificial intelligence-like technology to rank their website search results. So let's review the question of what Google is looking for today.
Anttix may be called a broken record for how often we mention responsive websites, those sites that respond to the device and screen width they are viewed on without changing content. Now we one more reason to show you why. Responsive websites are now being ranked higher for Google search results for the simple reason that they provide one-stop-shop content for visitors no matter how they are viewing the site. Google appreciates the efficiency from only having to crawl and index one site without having to review sub-domains and mobile websites which contain similar but different content. Google also ranks these sites higher because they can be shared, interacted with, and back-linked easily from one URL across all platforms seamlessly. In other words, if your site is not responsive you could start taking a bit hit in your rankings.
More often than none, your searches are being conducted with data you may not even know Google has collected. Your geographic location is being taken into consideration, therefore you may find results of businesses and services closer to you rather than just those with the most relevant content. It is more important than ever to stress a local presence for your site and we don't just mean listing your address somewhere on your page. This also includes geographical social media sites like Yelp and Foursquare that help business create a local presence with a rapidly growing network of users trying to find goods and services close to them. Creating a strong local presence for your website can mean big results in your search engine rankings and most importantly, drive the local users you really want.
More Content Awareness
As sites grow, it is not necessarily how often you work keywords into your site but the quality of your content as a whole. Good content includes saying something unique about the keywords you want to be found for. For example, Anttix doesn't want to just plaster "web design" all over our site and hope the spam catches on. In a lot of ways this would be a detriment to us, as keyword spam is detected easily and penalized quickly. Instead, we would rather talk about the web design services and philosophies we offer, and tell people why the web design Anttix offers is different. Not only will inform our visitors more accurately but Google will recognize that quality content as well.
In conclusion, you simply want to continue to put your best website efforts forward while paying attention to current trends. If you find it hard for your business to keep up with important trends like Social Media, Search Engines, and Responsiveness then please give Anttix a call at 877-426-8849 or email us here. We will be happy to help manage these important aspects of your website and get you on track for the best possible search engine rankings.
*Based on the latest search engine market share figures for April 2014, released by comScore.